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Behind the Billboard

2016 Reel Works in Schools

(6:28)

This film attempts to complicate our understanding of the advertising industry and its impact on teenage identity. Since we are all teenagers, influenced by the advertising industry, we wanted to explore in more depth how the advertisers target specific demographics, specifically teenagers. We hope that by watching our film, viewers will be more aware of how the advertising industry influences teenage identity. Teaching artist: Jason Morrison.

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